U.S. puts an end to the announcements of probiotic products

http://www.elpais.com/articulo/sociedad/EE/UU/pone/coto/anuncios/productos/probioticos/elpepisoc/20101219elpepisoc_5/Tes

U.S. puts an end to the announcements of probiotic products Danone will pay 15.9 million for overstating the health benefits of yogurt DAVID Alandete - Washington - 19/12/2010
In some recent advertisements in the U.S. Dannon brand, in Europe, Danone yoghurt seemed that one could work miracles, relieve constipation, cure colds and generally shoot the strength of the human body's defenses.
In some recent advertisements in the U.S. Dannon brand, in Europe, Danone yoghurt seemed that one could work miracles, relieve constipation, cure colds and generally shoot the strength of the human body's defenses. The Government has put an end to these allegations of questionable scientific basis. The Federal Trade Commission, under the U.S. federal government has decided that there is no evidence to support the veracity of Dannon's ads, which the French company must pay compensation of 21 million dollars (15.9 million euros) to the federal authorities and various states. Activia and DanActive products may not also refer in their packaging and ads to its supposed curative properties about colds and flus.
The market for probiotic products worth about 400 dollars and 5,000 million (3,700 million) a year in the U.S.. In summer, the government and forced Nestlé to remove product announcements Boost Kids Essentials, of which ensured that reduced colds and, therefore, truancy.
From now on no other brand names Dannon and ensure that their products can cure colds and probiotics should make it clear that their clients should eat at least three servings of yogurt a day for it to have a laxative effect. In a statement, Dannon has ensured that DanActive never marketed as a remedy for colds and announces: "Dannon will continue investigating, educating and communicating the benefits of probiotics in digestive and immune systems."